Ajloun Castle is currently the primary draw for visitors to this picturesque northern Jordanian city. But there soon will be more following a marketing workshop for business owners sponsored by the U.S. Agency for International Development (USAID) with assistance from the Ministry of Tourism and Antiquities (MoTA), Jordan Tourism Board (JTB), and the Project for Local Economic Development in Jordan (PLEDJ).
The tourism workshop was held on the 13th and 14th of August for more than 30 small and medium-sized Ajloun businesses, to help develop and evaluate marketing initiatives in the area. The seminar offered a variety of online and traditional marketing techniques to promote tourism. The Project is helping local residents launch businesses along the Ajloun Nature Trail, including campsites, rest houses, bed-and-breakfast lodges, museums and handicrafts stores. By offering a wider variety of products and services, it is expected that Ajloun will appeal to people looking for cultural and outdoor activities, lush mountain scenery and a break from Jordan’s summer heat, in addition to Ajloun Castle and faith-based sites that are currently the area’s biggest draws.
“This training is designed to help Ajloun’s tourism sector attract more people and generate more sales, improving the Ajloun community’s standard of living,” said Ibrahim Osta, of the USAID Economic Growth Through Sustainable Tourism Project.
The project is working throughout Jordan to develop tourism sites and ensure that local communities benefit from tourism, a major contributor to the country’s economy. The project is encouraging new and better tourism services, and striving to improve visitors’ immersion in Jordan’s unique culture and heritage, while creating jobs for Jordanians in the tourism sector.