BEST newsletter - December 2016

BEST newsletter - December 2016

Congratulations to As-Salt! This month As-Salt officially became Jordan’s first distinctive destination and stakeholders will work to develop its tourism potential over the coming year to attract visitors to experience the city’s unique history and culture. Salt has also completed its application for nomination as a UNESCO World Heritage Site. Members of the Star Wars film ‘Rogue One’ cast and crew were in Jordan this month to draw attention to the film, which was partially shot in Jordan, while showcasing the Kingdom’s tourism attractions. Also, the Jordan Tourism Board is using unique marketing methods to draw attention to Jordan as an attractive tourist destination in North America. The Pathways to Professionalism scheme continues to show rewarding outcomes at Jordan’s hotels, and learners and their trainers share their experiences. USAID BEST is currently distributing a booklet that outlines existing and newly established lending products that are available for tourism to businesses and investors across Jordan.

Click here for the Arabic version.