Building Economic Sustainability through Tourism Project

Jordan Trail Association

To ensure the sustainability of the JTA by developing the trail and a strategy that fosters adventure tourism, and enables service providers to run tours and trips along the trail. USAID BEST and the JTA will create investment opportunities for local communities along the trail, focusing on two of its sections: Um Qais to Ajloun and Dana to Petra. In addition, USAID will support marketing and promotional activities, build the capacity of JTA staff and train 20 guides.