Supporting a unique cultural experience in Jabal Amman

To create more income generating opportunities for the Jabal Amman Residents Association (JARA) and in order to help the association achieve its objectives of turning Jabal Amman into a key destination for unique and authentic cultural experiences, a JD15,045 grant was awarded to JARA. The grant, which was implemented over a 5-month period through to October 2009, sought to increase the number of tourists, expats and local visitors to the Friday JARA market through a concentrated marketing campaign. As a result, a greater number of visitors reached the market, and the purpose was to  create better sales and promotion opportunities for different items and products on display.