Building Economic Sustainability through Tourism Project

Filmmakers for Salt

RFC film tourism workshop attracts aspiring filmmakers to capture the beauty of As-Salt

Two months ago, the Royal Film Commission (RFC) and the Jordan Tourism Board (JTB) in partnership with USAID BEST and the As-Salt Municipality launched a video competition to showcase As-Salt as a rich tourism destination. To make the competition accessible to people at all skill levels, RFC hosted free workshops in As-Salt, Amman, and Wadi Rum to familiarize those interested with film tourism and cinematography skills. Manal Sehaimat and Anwaar Al-Shawabkehz attended workshops in Amman prior to developing their films for the competition.

Manal Sehaimat Actress and Director, 40 years old

What did you learn about film tourism from the workshop?

“My goal for attending the workshop was to learn about tourism video directing, but I also learned the basics of visual storytelling specifically for tourism videos.”

What aspects of As-Salt do you think are most important to highlight for tourists and visitors in your video?

 “The harmony between Islam and Christianity in the city of Salt fascinated me, along with the beauty of the architecture of the old city. These are what I will be focusing on in my project.” 

What do you see as the biggest impact on Jordan economically through focusing on film tourism?

 “Jordan is rich in locations and history of the Abrahamic religions and provides a safe haven for drawing in tourists to explore and experience its beauty and peacefulness…”

Any additional remarks?

“Thank you for providing us with the tools and the professional help to realize and portray As-Salt’s truth. It was my pleasure working and learning the workshop.”

 

Anwaar Al-Shawabkeh Freelance filmmaker, 24 years old         

What did you learn about film tourism from the workshop?

“I graduated in 2015 from Petra University with a degree in Journalism and Media. I have not worked specifically with film tourism, but over the past few years I have filmed, edited and directed for seven documentaries.

What aspects of As-Salt do you think are most important to highlight for tourists and visitors in your video?

 “I have a lot of friends who are from other countries and I know the type of adventures they look for in Jordan. In As-Salt I think it is most important to highlight the unique places they can feel and touch such as the architecture of old buildings.” 

What do you see as the biggest impact on Jordan economically through focusing on film tourism?

 “Film tourism is a smart way to build a bridge between tourists, visitors and locals. It will draw in more people to see that there is more to experience in Jordan than what they expect.”

Video submissions concluded this month with a total of 22 entries! Stay tuned to see who the winners of the competition are  in October and how they chose to portray the beautiful city of As-Salt.

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