The rapid growth of Jordan’s tourism industry is challenged by a dearth of willing and skilled workers. Based on current planned investments and growth rates, the industry is expected to experience a gap of 25,400 workers over the next five years; this threatens to cause a sharp rise in labor costs and a severe decline in the standards of service, which currently do not meet basic standards of safety and comfort at many establishments. To bridge the availability and skill gap, this initiative will work with the industry, MoTA, and Ministries of Labor, and Higher Education (MOL, MOE, and MOHE) and Education, and Vocational Training Corporation to adopt a national strategy to rapidly expand the availability of educated and trained employees and managers. Other tourism entities across the value chain, such as tourist transport, operators, recreation parks, and guides are also in need of improved standards.
The goal of this initiative is to transform Jordan’s tourism product through world-class service by Jordanians and provision of superior experiences by investors and entrepreneurs. Thus, the project seeks to build the capacity of human resources across all major sectors of the tourism industry to ensure excellent standards of services, and improve the quality of hospitality and tourism enterprises for a safe and distinguished experience.