New Three-Year Marketing Strategy for Jordan

New Three-Year Marketing Strategy for Jordan

The Jordan Tourism Board has a new three-year strategy to guide its work between 2017 and 2019 to increase the number of visitors to Jordan and their spending. USAID BEST assisted JTB in developing the new approach to draw in a wider audience. The strategy outlines digital and social media as key components in reaching potential visitors interested in cultural heritage, faith-based, medical, wellness, adventure, and MICE travel.